LFT Group Brands Ltd. (LFT) — the brand owner for the Live for Tomorrow line of environmentally friendly household cleaning products — has entered into a unique arrangement with WaterCan that promises good things for the world.
LFT will donate 1 % of its net sales to WaterCan, a Canadian charity interested in ensuring the provision of clean water and sanitation services to the world’s poor. It is a focus that resonates meaningfully with LFT.
WaterCan is a leading Canadian water charity dedicated to fighting global poverty by helping the world’s poorest people gain access to clean water, basic sanitation and hygiene education. Our vision is simple: Clean Water for All.
WaterCan is the Canadian member of the global NGO federation WaterAid.
Some 768 million people lack clean drinking water today, and another 2.5 billion people are without proper sanitation. Among the devastating results of these shortages are the completely avoidable deaths of more than 2,000 children under the age of five every day.
WaterCan relies on the generosity and support of the Canadian public to fund its vital water and sanitation projects in Africa. As little as $25 can provide one person with a lasting supply of clean water and basic sanitation. For every $1 invested in water and sanitation, an average of $4 is returned in increased productivity.
Always committed to social responsibility in its business affairs, LFT formalizes its commitment with this arrangement that draws a direct link between its sales and the benefit of this worthy charitable organization.