Vegan Action administers the Certified Vegan Logo, an easy-to-recognize symbol applied to foods, clothing, cosmetics and other items that contain no animal products and are not tested on animals.
What is the Certified Vegan Logo?
The Logo is a registered trademark, similar in nature to the “kosher” mark, for products that do not contain animal products and that have not been tested on animals. The Logo is easily visible to consumers interested in vegan products and helps vegans to shop without constantly consulting ingredient lists; it helps companies recognize a growing vegan market; and it helps bring the word “vegan”—and the lifestyle it represents—into the mainstream. (Please keep in mind, however, that the logo is not yet on every vegan product.)
The Logo is administered by The Vegan Awareness Foundation (official name of Vegan Action), a 501(c)3 nonprofit organization dedicated to educating the public about veganism and to assist vegan-friendly businesses.