Proceeds from the sale of Live for Tomorrow cleaning products will support the Whole Foods Foundation’s mission. Only applies to products sold between 1 March and 31 March.
Empowering entrepreneurs in our global communities through microcredit.
The Whole Planet Foundation’s mission is to create economic partnerships with the poor in those developing-world communities that supply our stores with product. Through innovative assistance for entrepreneurship – including direct microcredit loans and tangible support for other community partnership projects – we seek to unleash the energy and creativity of every human being we work with in order to create wealth and prosperity in emerging economies.
Whole Planet Foundation was formed with the entrepreneurial spirit of Whole Foods Market in partnership with Professor Muhammad Yunus and Grameen Bank, co-recipients of 2006 Nobel Peace Prize. Yunus, founder of Bangladesh’s Grameen Bank, is a pioneer of microcredit, a tool to empower the poor. In Professor Yunus’s own words: “Microcredit ignites the tiny economic engines of the rejected underclass of society. Once a large number of tiny engines start working, the stage can be set for bigger things.” We are also partnering with Fundación Adelante, Pro Mujer and other microfinance institutions implementing microcredit programs.